Maximize your business’s potential through free publicity, a marketing strategy I have perfected over 52 years. Here are professional, actionable steps to make your business newsworthy and attract media attention without any cost.

Steps to Become Newsworthy:

1. Engage with Current Events: Comment on local news. For instance, a chiropractor successfully advocated for school bus seat belts, gaining significant media coverage.
2. Leverage Popular TV Shows: Connect your business to trending TV topics. A therapist gained attention by discussing a support group following a TV character’s cancer diagnosis.
3. Be Controversial: Challenge popular opinions with well-researched arguments. A shoe store owner could highlight benefits of controversial footwear trends.
4. Conduct Surveys: Create and share surveys related to your field. Announce results to the press.
5. Offer Free Classes: Host free educational sessions related to your expertise to attract potential clients.
6. Support Community Causes: Organize charitable events. For example, a chiropractor provided free physicals for children in shelters, resulting in positive media exposure.
7. Build an Informative Website:Share valuable, free information to attract and retain visitors, converting them into customers.
8. Host a Radio Show: Buy airtime, host a talk show, and promote your business while establishing yourself as an expert.
9. Publicize Good Deeds:Share your community contributions, such as donating food to shelters or gifts to patients.
10. Timely Engagement:Write timely letters to editors or offer to write a column to establish yourself as a field expert.